With 3D content, customers can imagine products in their lives like never before. They can try on shoes or eyewear, visualize what an item will look like in their own space, or virtually rotate and zoom in on the product from any direction to see features that might be missed through traditional photography.
According to Amazon:
View in Your Room lets customers view products in their home before they buy them.
Enable customers to view products from all angles with pinch, zoom, and rotate.
Customers can walk a virtual space and interact with products in 3D. Available in two formats: Digital Store Twins & 3D Synthetic Store.
Allows customers to virtually preview how shoes or eyewear look on them.
Our team of creative experts will scan your product, allowing your access to one of Amazon's many 3D experiences.
3D scanning transforms physical products into digital models, allowing customers to interact with them online. It enhances the shopping experience by enabling features like Virtual Try-On, View in 3D, and View in Your Room, leading to increased customer engagement and higher conversion rates.
Products eligible for 3D scanning must have a 3D Customer Experience (like View-in-3D or AR Virtual Try-On) and be registered in Amazon’s Brand Registry. Products already scanned by another partner or with complex textures might not be suitable.
3D models offer a more immersive shopping experience. Customers can rotate, zoom, and visualize products in their own space, leading to a 2X improvement in purchase conversion and a 9% increase in sales when "View in Your Room" is enabled.
After a product is scanned, it typically takes up to 4 weeks for Amazon to create and finalize the 3D model, after which it will be visible on your product listing.
Mobile 3D scanning is available to all US 3P sellers on iOS devices through the Amazon Seller app and will soon be available to US 1P vendors via the Amazon Vendor app. Specific user permissions are required to access this feature.
Our 3D scanning service is tailored to meet Amazon's stringent standards, ensuring that your digital models are high-quality and optimized for e-commerce. We manage the entire process, from scanning to final model delivery, providing a seamless experience that enhances your Amazon presence.
