Website Optimization:

• Updated the homepage to better reflect Souper Cubes’ brand and product offerings.
• Enhanced product detail pages (PDP) with new icons and variant imagery, ensuring products were front and center.
• Improved collection pages for easier navigation and product discovery. For example, renamed "No Mess Utensils" to "Utensils & Accessories" to encompass new products.
• Mobile optimization was a key focus, with a custom script developed for a partner request, enhancing the mobile user experience with scrolling effects for expanded images.

Product Launches and Promotions:

• Introduced new products with tailored product descriptions and custom icons, adding to Souper Cubes’ product lineup.
• Launched new bundles, showcasing product combinations to encourage larger purchases.
• Initiated a back-in-stock flow, setting up an automated system for customers to be notified when out-of-stock products were available again.

Content and Blog Strategy:

• Devised and executed a comprehensive blog strategy to boost organic traffic and engagement. Updated top-visited blogs for optimization and improved performance, leveraging content as a tool for growth and customer education.

Paid Advertising Campaigns:

• Launched targeted paid media campaigns on Google & Bing, focusing on driving brand visibility and sales.
• Employed Nectar's custom best practices for paid media, optimizing for high-converting generic keywords and addressing genericide by segmenting keywords based on additional attributes.
• Excluded previous customers from all campaigns to concentrate on new customer acquisitions, refining the strategy for efficiency and effectiveness.
• Implemented more automation tools in Google/Bing for smarter bidding and campaign management.