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ChuckIt! is a globally recognized pet toy brand under the Petmate family, known for its innovative designs that keep dogs engaged and active.
Despite its strong reputation, its Amazon Brand Store was outdated, lacking a cohesive structure, clear navigation, and optimized content to fully capture customer interest. The shopping experience was disjointed, making it difficult for customers to find the right products, discover complementary items, or engage with the brand in a meaningful way. As a result, conversion rates, organic traffic, and average order value (AOV) were not reaching their full potential.
To address these gaps, Nectar executed a full-scale Brand Store redesign, transforming ChuckIt!’s Amazon presence into a visually compelling, conversion-driven shopping experience.
To tackle these challenges, Nectar, implemented a comprehensive Amazon brand store and asset overhaul.
Nectar created a new Amazon Brand Store for ChuckIt!
Nectar restructured the ChuckIt! Brand Store with a clear, intuitive design that made shopping easier:
To drive higher AOV and increase conversions, Nectar:
The new brand store was designed to improve engagement and trust through compelling visuals and strategic content:
Purchase intent and discoverability improved, which led to fewer views per visit while increasing session value.
Implementing focused Sponsored Product campaigns and controlling ACOS, for a huge ROAS improvement.
ExploreA brand store redesign leads to brand success, increased visitor sales and order values, and massive year-over-year sales boom.
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