Nectar's approach to transforming Bric's online presence involved a comprehensive site overhaul.

1. Site Redesign

Nectar enhanced the existing Shopify website to improve user experience and site performance. Key improvements included updating the website menu, uploading Universal Product Codes (UPCs), enhancing "About Us" content, implementing product tags, and adding a "Shop All" option and filter section. These updates streamlined navigation and improved inventory tracking accuracy.

2. Content and Marketing Optimization

To engage customers and boost sales, Nectar developed engaging email campaigns and published insightful blog content. The marketing team also planned the launch of a rewards program to incentivize customer loyalty and repeat purchases. These efforts ensured that the content was compelling and targeted.

3. Targeted Advertising Strategy

Nectar increased ad spend and optimized ad-specific luggage attributes and assets to improve relevance and engagement. New audiences and bidding experiments were introduced to refine targeting and enhance performance. This strategy increased visibility and drove more traffic to the site.

4. Continuous Performance Optimization

Nectar focused on boosting conversion rates and total sales through continuous optimization. This included improving navigation and collection page updates to enhance user experience. The team continuously expanded Google Shopping campaigns, and created new Facebook Ads campaigns to sustain growth. Each of these enhancements required focusing on incremental improvements.

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